Privacy Policy
Last updated: July 2026
The Wright Fit Pro Shop ("we", "us", or "our") respects your privacy. This policy explains what information we collect, how we use it, and the choices you have. It applies to our website at twf-ps.com and the services we provide from our pro shop in Elmwood Park, NJ.
Information We Collect
We collect information you provide directly to us and information gathered automatically as you use the site.
- Account information — your name and email address when you create an account to use our Arsenal Tracker and AI Layout Coach tools.
- Order information — your name, shipping address, email, and phone number when you place an order. Payment card details are entered directly on our secure payment provider's checkout page and are never stored on our servers.
- Bowler profile data — ball speed, rev rate, axis tilt, axis rotation, and Positive Axis Point (PAP) measurements you enter to receive personalized drilling layouts. This data is tied to your account and used only to generate your layouts.
- Newsletter signups — your email address if you subscribe to release and product alerts.
- Usage data — pages visited, referring URLs, and device/browser information collected automatically to operate and improve the site.
How We Use Your Information
- To process and fulfill your orders, including drilling and shipping your equipment.
- To generate personalized bowling ball layouts based on your bowler profile.
- To send you order confirmations and, if you opt in, release alerts and promotional emails.
- To respond to your questions and provide pro shop support.
- To analyze and improve our products, services, and website performance.
Cookies
We use cookies and similar technologies for essential site functions (such as keeping you logged in and remembering items in your bag). These essential cookies do not require consent. If we add analytics or advertising cookies in the future, we will ask for your consent via our cookie banner before setting them, and you may change your choice at any time. You can also control cookies through your browser settings; disabling them may affect site functionality.
How We Share Your Information
We do not sell your personal information. We share information only as necessary to operate the business:
- Payment processing — your order details are shared with our payment processor (Base44 Payments) to complete transactions securely.
- Shipping — your name and shipping address are shared with the carrier to deliver your order.
- Service providers — trusted vendors who help us run the site (e.g., hosting and email delivery), under contractual obligations to protect your data.
- Legal compliance — when required by law or to protect our rights and safety.
Data Retention
We keep your account and order information for as long as your account is active or as needed to provide our services and comply with legal obligations. You may request deletion of your account and associated data at any time (see Your Rights below).
Data Security
We use industry-standard measures to protect your personal information, including encrypted transmission (HTTPS) for all sensitive data. No method of transmission or storage is completely secure, but we work to protect your information using reasonable safeguards.
Your Rights (California & Other States)
If you are a California resident, the California Consumer Privacy Act (CCPA) gives you the right to know what personal information we collect, request deletion of your information, opt out of the "sale" or "sharing" of your personal information, and not be discriminated against for exercising these rights. We do not sell or share your personal information as defined by the CCPA. To exercise any of these rights, contact us using the details below. Residents of other states with similar privacy laws may have comparable rights.
Children's Privacy
Our site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us and we will delete it.
Third-Party Links
Our site may contain links to third-party websites (such as manufacturers and social media) that we do not control. We are not responsible for their privacy practices and encourage you to review their policies.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "last updated" date at the top of this page. Material changes will be noted on the site. Continued use of the site after changes constitutes acceptance of the updated policy.
Contact Us
If you have questions about this Privacy Policy or your personal information, contact us:
- The Wright Fit Pro Shop
- Parkway Lanes, 200 US-46, Elmwood Park, NJ 07407
- Phone: (301) 502-3687
- Email: eneal23@gmail.com